Kulinarium
We are hired by REWE International to create a communication platform that will work in different markets of their business operation. As a lead editorial team, we created the communication strategy, editorial tone of voice and design DNA for the BILLA Kulinarium magazine. From issue to issue we collaborate closely with local editorial teams in each country. The result is a high quality magazine that drives up-sell and basket yield.
Kulinarium
A unique combination of lifestyle themes which incite the reader to live a fulfilled, tastier, healthier and more active lifestyle. Underlying themes are tradition and trendiness, cuisine, enjoyment and well-being. The magazine anticipates the wishes and needs of customers, addressing them through a sophisticated, multi-layer editorial note.
Kulinarium
The content inspires, while at the same time has a strong, practical note, encouraging customers to try new products, recipes, sports, taste local delicacies and drinks, and be active.
Kulinarium
