01 / 01

Life simplified

Client : Gorenje


We were invited to give a new approach to the Life Simplified magazine. Gorenje needed a B2B communication tool for international fairs. Our solution was stepping out of the comfort zone and safety of a classical B2B magazine. We chose a strong magazine approach and created content that mirrors Gorenje products’ great design and functionality by putting them in the aspirational context of real life and usage. The magazine works as brand advocacy and has sales goals at its core.

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